Anguilla News covers Anguilla and the wider
Caribbean.
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Choice
Hotels Upbeat About Jamaica
Date Posted: May 06, 2008.
KINGSTON, Jamaica - Caroline Racine, Director of Caribbean
Franchise Development of Choice Hotels International, is
upbeat about opportunities to help small hotels improve
their business operations in Jamaica.
Smaller hotels are often locally-owned so their survival and
success is crucial for an economically and socially
sustainable tourism industry in the Caribbean.
In the photograph below, Caroline Racine (second from left)
chats about Choice's small hotels model with Jamaica's
Minister of Tourism, Edmund Bartlett at last weekend's
Jamaica Product Exchange (JAPEX) event in Kingston. Looking
on are Carrole Guntley, Director General in Jamaica's
Ministry of Tourism and Wayne Cummings, President of the
Jamaica Hotel and Tourist Association.
Choice Hotels International, the strategic hotel partner of
the Caribbean Hotel Association, provides marketing and
booking tools that assist small hotels become more viable.
These include state-of-the-art revenue management systems, a
powerful reservations system, a US$175 million marketing
campaign, and dedicated Brand Performance Consultants.
Choice Hotels International franchises more than 5,300
hotels, representing over 430,000 rooms, in the United
States and 40 other countries and territories. Their brands
include Cambria Suites, Comfort Inn, Comfort Suites,
Quality, Clarion, Sleep Inn, Econo Lodge, Rodeway Inn,
MainStay Suites and Suburban Extended Stay Hotels.
