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BET J
PROMOTES CAYMAN JAZZ FEST TO INTERNATIONAL AUDIENCES |
WASHINGTON, DC
(September 4, 2007) – The Cayman Islands Department of
Tourism has retained BET Digital Networks for the fourth
consecutive year to promote the Cayman Jazz Fest across both
BET and BET J cable channels, as well as use its
relationship with parent company Viacom to generate
additional national television, radio and print exposure.
Announcing the contract, Cybelle Brown, Vice President of
Sales and Business Development with BET Digital Networks,
said the event will be produced by sister company BET Event
Productions from November 29 to December 1, 2007 in Grand
Cayman. |
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"We are honored to
have been given the nod to promote both the festival and the
Cayman Islands to our discerning viewers for another year,"
said Brown, who expects a number of BET J viewers to visit
Cayman during and beyond the festival period.
American R&B singer Brian McKnight, soulful crooner Joe,
Jamaican virtuoso jazz pianist Monty Alexander and
international gospel headliner BeBe Winans are part of an
impressive line up for the festival which also includes Blue
Note recording artist and pre-eminent jazz vocalist Dianne
Reeves; Swiss-born keyboardist and composer Alex Bugnon, and
Philadelphia soul singer Musiq. Other names will be added to
the line-up in the weeks ahead.
BET J will produce a one-hour post concert show highlighting
all the exciting performances and artists of Jazz Fest to
air on the network sometime in 2008.
In the meantime, BET J is mounting a heavy primetime
advertising campaign to promote the festival, and a
half-hour preview show to air multiple times on both BET J
and BET from September through November.
Additionally, the network is marketing the festival over six
weeks to smooth jazz radio stations in Atlanta, Houston,
Miami, Washington and New York, while the festival will be
promoted in music publications such as Billboard Magazine,
Smooth Jazz Magazine, Jazziz Magazine, Essence, Ebony and
Air Jamaica's Island News Magazine.
"With headline act Brian McKnight and other internationally
acclaimed jazz and R&B artists, Jazz Fest 2007 is going to
be another great event," said Minister of Tourism Charles
Clifford. "Based on the positive feedback received from
visitors and residents after Jazz Fest 2006 – one
influential journalist describing it as a 'gem' of a
festival, I am confident that we will see an increase in
attendance over previous years. The event also provides a
forum for local musicians in this genre to interact with and
perform beside internationally renowned artists. This
opportunity can only boost the development of local talent
and bring greater international awareness and appreciation
of them."
The Cayman Jazz Fest is organized by the Department of
Tourism in partnership with BET J. Jazz fans can sign up to
receive regular updates on the Fourth Annual Cayman Jazz
Fest by visiting
www.caymanislands.ky/jazzfest .
Located 480 miles south of Miami in the vibrant tranquility
of the western Caribbean, this trio of tiny islands is a
premier destination for discriminating travelers,
honeymooners and families. World renowned for its idyllic
beaches and diving spots, and recognized as a sophisticated,
diverse financial center, the Cayman Islands offer
spectacular recreational opportunities along with warm,
impeccable service. To learn more about the Cayman Islands,
visit
www.caymanislands.ky or
www.divecayman.ky or
call your local travel agent.
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