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Caribbean
Sun Airlines Announces Re-Launch |
CARIBBEAN SUN AIRLINES ANNOUNCES RE-LAUNCH
South Florida-based carrier plans winter 2007 return to the
skies with
Boeing 737 aircraft and a fresh new logo
MIRAMAR, FL – (August 31, 2007) – Caribbean Sun Airlines
Inc.
(www.flycsa.com), a South Florida-based carrier that
operated flights
throughout the Caribbean from January 2003 to January 2007,
announced
today its intention to re-launch by the end of 2007.
Significantly
upgrading its fleet and service capabilities, Caribbean Sun
plans to
return to the skies utilizing Boeing 737 jet aircraft –
previously
Caribbean Sun operated a fleet consisting solely of 37-seat
Dash-8
turboprop aircraft. Recruitment efforts toward hiring new
pilots will
begin in the coming weeks. |
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Caribbean Sun's re-launch follows a comprehensive six-month
re-structuring program to identify new growth opportunities
in air
travel and re-focus operations for greater profitability.
Re-launch
plans are subject to regulatory approvals from the U.S.
Department of
Transportation (DOT) and the Federal Aviation Administration
(FAA).
Details concerning Caribbean Sun's corporate leadership, new
route
structure and other operational issues will be disclosed
following
receipt of all government regulatory approvals.
To emphasize the airline's new launch, Caribbean Sun has
introduced a
completely new brand identity. Developed by Aerobrand, Inc.
(www.aerobrand.net), a highly specialized brand strategy and
design
firm exclusively focused on the world of airlines and
aerospace, the
new design centers on the stylized image of a pineapple when
viewed
from overhead. A universal symbol of hospitality espousing
Caribbean
Sun's commitment to superior customer service, the pineapple
illustrated from the overhead perspective also embodies the
image of
the sun, providing a fresh spin on the airline's original
corporate
identity.
The choice of new colors is equally significant with the
blue used for
the lettering representing optimism, confidence and trust,
and the
green and yellow of the burst representing warmth and
energy. |
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