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SOCA KING
MACHEL MONTANO CELEBRATES 25 YEARS IN THE MUSIC INDUSTRY
WITH BET J “ISLAND LIME” SPECIAL, SOCA IN THE CITY ON
JUNE 9 AT 1:00 P.M. ET/PT |
WASHINGTON, DC (June 6, 2007) – BET J turns up the
heat on “Island Lime” Saturdays with the highly-anticipated
network premiere of SOCA IN THE CITY starring soca king
Machel Montano on Saturday, June 9 at 1:00 p.m. ET/PT. The
one-hour Caribbean music special will showcase Montano's
electric performance at New York City’s famed Madison Square
Garden, and a special appearance by the charismatic,
award-winning Trinidadian "masman" Peter Minshall; as well
as behind-the-scenes footage of a special autograph signing
at J & R Music and Computer World.
The SOCA IN THE CITY music special will air in rotation
during BET J’s unmatched “Island Lime” Saturdays which
features a stellar lineup of Caribbean programming
highlighting the best in West Indian music and culture. From
carnival and festival highlights to the hottest music videos
and lifestyle shows, BET J is the number one channel for
multicultural programming! Viewers gain VIP access to some
of the world’s breathtaking and exotic locales while
enjoying the latest in Caribbean entertainment. |
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The one-hour music special is one component of an overall
partnership with Trinidad and Tobago's Ministry of Tourism.
The partnership is a comprehensive multi-media platform
which includes both on-air and online content of Trinidad
and Tobago festivals and events, and promotional spots that
not only showcase what Trinidad and Tobago has to offer, but
also educates viewers about the twin islands’ unique and
diverse culture.
“BET J's ‘Island Lime’ Saturdays continues to increase
audiences not only from the Caribbean region, but also from
Caribbean populations in major US cities,” stated Cybelle
Brown, Vice President of Sales and Business Development of
BET Digital Networks/BET Event Productions. “This
extraordinary television special will be enjoyed by
Caribbean people living in the Caribbean, New York,
Washington DC, Atlanta, Los Angeles, Miami and many other US
regions, and through this partnership, BET J continues to
provide an incomparable diverse programming lineup that
appeals to all races, cultures and ethnicities, as well as
educate viewers about the unique cultural experiences of the
Caribbean."
The following is a complete schedule of airdates/times for
SOCA IN THE CITY:
BET J: Saturday, June 9 at 1:00 p.m. and 7:00 p.m.;
Saturday, June 30 at 1:00 p.m. and 7:00 p.m.; Saturday, July
14 at 1:00 p.m. and 7:00 p.m.; and Saturday, July 28 at 1:00
p.m. and 7:00 p.m.
BET: Wednesday, July 11 at 2:00 a.m. and Wednesday, August 1
at 2:00 a.m.
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