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ST. LUCIA OFFERS SUMMER SAVINGS

CASTRIES, St. Lucia (June 5, 2007) – Starting June 1, 2007, the island of St. Lucia is offering strong savings and Caribbean-Americans are being encouraged to cash in on them.

The “St. Lucia Super Summer Savers” promotion plan, an incentive of the St. Lucia Tourist Board, gives all visitors, including returning Caribbean nationals, an opportunity to enjoy the beauty and splendor of St. Lucia while saving with huge discounts.

Maria Fowell, the island's Director of Tourism, laid out the plan as a red carpet welcome to this population segment who are “critical contributors” to travel and tourism in St. Lucia, especially in the slower summer season. "We place tremendous value on the Caribbean-American community in North America, both as travelers as well as ambassadors,” she said. “This new promotion will put cash back into the pockets of our nationals who are coming home for Carnival or simply to relax over the summer holidays and in the Fall season.”

All visitors are eligible to receive discounts up to 40 percent off at participating hotels and up to 25 percent off tours, attractions, restaurants, golfing, spa and car rentals, while attractive incentives are being offered to the travel agent community. “While we are offering these incentives to all visitors, we are acutely aware that our overseas Caribbean nationals patronize our destination during the summer period to take part in Carnival celebrations, so the timing is perfect," said Fowell, who added that the offers are valid until November 30, 2007.

"We're excited about this promotion and are encouraged by the widespread support we have received from St. Lucia’s business community and the initial interest expressed by the traveling public,” Fowell noted, adding that Senator Allen Chastanet, St. Lucia's Minister of Tourism and Civil Aviation, will share more news about the promotion and the importance of the Caribbean Diaspora during town hall meetings slated for Caribbean Week in New York in June.
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Restaurant partners include Scuttlebutts Bar and Grill, Charthouse, Red Snapper, Buzz, Iguana Wanna and Café Rio; while the hotel partners are Villa Beach Cottages, Discovery at Marigot Bay, Bay Gardens Hotel, Harmony Suites, Anse Chastanet Resort, Juliette’s Lodge, Mago Estate Hotel, Rendezvous, The Body Holiday at Le Sport, Cotton Bay Village, Windjammer Landing Villa Beach Resort, Capri St. Lucia Ltd. and La Haut Plantation.

Hackshaw’s Boats, Dive Fair Helen and Sea Spray Cruises are the tour partners, while car rental company participants are Courtesy Car Rentals, Vacation and Corporate Car Rentals, Hertz Rent-A-Car and Avis Rent-A-Car.

Other merchants include Taxi Trading Inc., Access Inc. and Harry Edwards Jewelers. At the J.Q. Charles Rodney Bay Mall, participants are Anju Silvers, Anthony’s Jewellery, Body, Mind & Soul, Family Eye Care Centre, Afri Caribe Arts & Crafts, Fashion Diva, Intimate Secrets, Island Craft Plus, Mother Earth Health Care Centre, Natmed Ltd., Caribbean Lifestyles, New Beginnings, Sunshine Book Store, Valmont Chez-Nous and L’Armoire; while at La Place Carenage, the participants are Pointe Break Store, Anju Silvers, Arts and Crafts and Diamonds International.

For further information, call 1 (888) 4-STLUCIA (in the US), 1 (800) 869-0377 (in Canada) or visit www.stlucia.org, the official website of the St. Lucia Tourist Board.

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