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BET J TO
AIR MACHEL MONTANO T & T SPECIAL |
 NEW
YORK (March 23, 2007) – Trinidadian soca star Machel
Montano's electric performance on Friday, March 23, 2007 at
New York's Madison Square Garden will be broadcast on BET J
and BET, the leading African American and multicultural
television networks.
An initiative of Trinidad and Tobago's Ministry of Tourism,
the network will air "Machel Montano HD & Friends" special
concert, including a signing for fans at J & R Music and
Computer World as the star celebrates his 25th year in the
music industry.
The 30 minute show also features award-winning Trinidadian "masman"
Peter Minshall and has been appropriately billed the "3'Ms –
Machel, Minshall and Madison Square Garden" as it showcases
the tourism product of Trinidad and Tobago against the
background of its soca music, mas and other aspects of its
diverse culture.
Trinidad and Tobago's Minister of Tourism, Howard Chin Lee,
said "We want our music, culture and the beauty of Trinidad
and Tobago to be known internationally, and we have found
that BET J is a great network to target both our
overseas-based nationals, and potential and repeat
visitors." He said Soca is on the cusp of becoming an
international genre and the world must be aware of its
roots.
Cybelle Brown, Vice President of Sales and Business
Development with BET Digital Networks, said the show will be
aggressively promoted before its airing both on the air and
on the networks' websites. "We are delighted to continue our
partnership with both the Ministry of Tourism and the
Tourism Development Company of Trinidad & Tobago in 2007,
and in the process, promote a 'true Caribbean' experience to
our discerning viewers," she said.
The show will air four times on BET J's popular "Island
Lime" slot on Saturdays and twice on BET. Air dates will be
announced shortly.
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