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Caribbean
Nationals To Be Celebrated In Caribbean American Heritage
Month PSA Campaign |
CaribPR Newswire, NEW YORK, NY March 21, 2007: This June,
some 25 million Caribbean consumers across the US, from
Colin Powell to Sean ‘P Diddy’ Combs, will be celebrated
during the second annual Caribbean American Heritage Month (CAHM).
In honor of CAHM, The Caribbean Heritage Month Foundation,
known as the most aggressive lobbying group for the passage
of the bill into law, Uplift Caribbean® and media partner,
The Caribbean World News Network, are teaming up to present
a national PSA campaign entitled: ‘My Caribbean Story.’
The stories of Caribbean greats will be told in PSA’s on
television, online and on radio by celebrities, officials
and recognized scholars living in America. Each PSA will
start off with the words: "In the name of Caribbean Heritage
Month, I pay tribute to (name of living celebrity or
legendary hero). " PSA recordings will pull from a list of
over 50 Caribbean greats to include Colin Powell, Marcus
Garvey, Celia Cruz, Roberto Clemente, Shirley Chisolm, Harry
Belafonte, Maya Angelou, Kim Fields, Najee, Susan Taylor,
Grand Master Flash, Rick Foxx, Patrick Ewing, Marion Jones,
Sean “P. Diddy” Combs, Mos Def, Garcelle Beauvaix, Nia Long,
and many more on the extensive list of Caribbean greats.
Additionally, an open casting will be held for all Caribbean
Nationals to enter the ‘My Caribbean Story’ contest for a
chance to tell their story in 30 seconds at the studios of
Diamante Pictures located near Herald Square in midtown on W
31st Street in Manhattan.
Television & radio personalities, producers, & corporate
executives will be brought in to judge the PSA’s. The
winning PSA will be included in the national ‘My Caribbean
Story’ campaign. The Caribbean Heritage Month PSA video and
audio tape will be available for free broadcast on any
interested Caribbean media platforms across the United
States and internationally.
ABOUT CARIBBEAN AMERICAN HERITAGE MONTH
The first National Caribbean Heritage Month came into being
last year, following the introduction of a bill by
Congresswoman Barbara Lee. It was approved by the US
Congress in 2005 and the US Senate on February 14, 2006. A
proclamation was signed by the President of the United
States last June officially declaring the month of June as
Caribbean Heritage Month.
THE CARIBBEAN AMERICAN CONSUMER
* Caribbean Americans now outnumber and are growing faster
than African Americans.
* Caribbean Nationals Are Credited With Contributing Over $5
Billion In Remittances To Economies In The Caribbean Region
Each Year, According To A Recent Inter-American Development
Bank Study.
* Caribbean nationals are enthusiastically becoming a
sizable portion of America’s Middle-Class voting population
according to the Black Diversity Study, Aug. 2003. They are
highly educated, earn more money, are buying homes and
moving to the suburbs with the lowest unemployment rates
when compared to U.S- born blacks.
* Over 60 percent of the Caribbean born had a high school or
higher degree.
* In 2000, 45.7 percent of Caribbean-born householders owned
their homes, compared with 49.8 percent of all foreign-born
householders.
* The Caribbean born were more likely to be citizens than
the foreign-born population in general. More than 49.7
percent of the Caribbean born was naturalized US citizens,
compared with about 40 percent (12.5 million) of the total
foreign-born population.
* Caribbean customers respond 72 percent higher to ads with
Caribbean creative than those without according to an AT&T
Study.
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