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CARIBBEAN
MUST WOW VISITORS FOR CRICKET WORLD CUP, SAYS TOURISM CHIEF |
BRIDGETOWN, Barbados (March 9, 2007) – As the
Caribbean prepares to host this month's ICC Cricket World
Cup, Secretary General of the Caribbean Tourism Organisation,
Vincent Vanderpool-Wallace is encouraging the region to
adopt an innovative approach to marketing and delivering
services to visitors.
Speaking ahead of the official matches, the leading tourism
executive said "the Caribbean is the world's most tourism
dependent region, so we must become the world's most
innovative at tourism. We need to move from a position of
follower to leader in global tourism; to do this, we need to
get our best and brightest involved," he said.
Quality service, said Vanderpool-Wallace who hails from the
Bahamas, is anticipating the needs of customers and
providing those needs before they ask for them, adding "we
therefore need to get people thinking about what is the
right thing that needs to be done and to get them doing it.
We should all want to see the Caribbean become the 'wow
factor' all over the world, and we have a major opportunity
over 47 days of cricket."
To sharpen skills and remain competitive, Vanderpool-Wallace
encouraged his member governments to both participate and
support youth and media participation at the upcoming
editions of Counterpart International's Caribbean Media
Exchange on Sustainable Tourism (CMEx), which helps shape
the outlook of the media and hospitality industry on
sustainable tourism development through interactive and
stimulating dialogue. "Our members ought to have a presence
at these meetings, and they should support, both morally and
financially, youth and media participation," he said.
The 10th full edition of CMEx is set for San Juan, Puerto
Rico, May 17-21, 2007. Media and tourism delegates from
across the region, North America and Europe will examine the
theme "Enhancing Culture and Protecting Ecology through
Tourism," exploring topics such as the impact of global
warming on small island developing states; protecting and
promoting Caribbean cultural tradition; the impact of
HIV/AIDS on Caribbean culture; aerial highways; the voice of
the young people; energy conservation and recycling;
multi-destination tourism; and crossing the old Colonial
boundaries to build a multilingual Caribbean culture.
"CMEx is a one-of-a-kind professional development
opportunity for the Caribbean hospitality industry to
communicate better and establish a more effective working
relationship with the media. As tourism professionals, we
must learn to maintain an ongoing dialogue with the media,
to enable them to report accurately and in depth," said
Lorraine Ortiz-Valcárcel, Communications Director of the
Caribbean Hotel Association.
"The dynamics of CMEx are quite unique; it's a think tank, a
discovery zone. It is paving the way for a new generation of
Caribbean media professionals with a broader understanding
of the breadth and depth of Caribbean tourism. They in turn
are becoming catalysts for a more discerning community – and
an industry more in tune with their stakeholders," she said.
CMEx Puerto Rico, produced by Counterpart International, is
sponsored and/or supported by Almond Resorts, the
Association of Caribbean Media Workers, The Barbara Pyle
Foundation, Bay Gardens Resorts, Black Entertainment
Television (BET J), Caribbean Broadcasting Union, Caribbean
Hotel Association, Caribbean Tourism Organisation, Caribbean
World News Network, Coco Resorts, Counterpart Caribbean,
Interval International, Puerto Rico Tourism Company, and
Ruder Finn. |
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