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DIGICEL LAUNCHES IN GUYANA WITH US$60 MILLION INVESTMENT Caribbean’s Leading Mobile Telecommunications to Drive Mobile Penetration with Superior Services, Reliable Coverage and High Value Offerings February 19, 2007: Digicel, the fastest-growing telecommunications operator in the Caribbean and new entrant to the Central American market, began offering services in Guyana this week in a highly anticipated launch which has brought an initial investment of US$60 million to the country and heralded a new era of choice and competition for mobile customers. Digicel’s investment in Guyana is focused on building a brand new, state-of-the-art network supported by unprecedented customer care available 24/7, first-to-market innovations such as Rollover Minutes and Pre-paid Roaming as well handsets including the Motorola F3 and Digicel’s exclusive KONKA range. With a population of 800,000 and mobile penetration at an estimated 22%, Digicel is also focused on bringing down the barriers to mobile telecommunications by offering the people of Guyana high value offers such as true per second billing, free activation, free voicemail and free credit with every pre-paid phone purchase. President of the Co-operative Republic of Guyana, His Excellency Mr Bharrat Jagdeo, congratulated Digicel on its launch adding: “We welcome Digicel’s commitment to ensure more and more people in Guyana have access to mobile telecommunications and are confident that the company’s excellent track record for service and innovation will bring increased competition in the telecommunications sector and more value for money for the Guyanese”.
As well as improving coverage in key Guyanese communities, Digicel has also opened 50 retail stores and is rolling out 6,000 recharge stations across the country. In conjunction with the launch, the company hosted a free public ‘Digicel Experience’ concert in Georgetown on Wednesday (February 14th) headlined by top international star Akon and attended by 15,000 people. Attending launch activities in Guyana, Vice Chairman of Digicel Group, Mr Leslie Buckley said: “We are delighted to be here in Guyana at last and are excited about the huge potential for growth that Guyana offers. Our goal is that mobile penetration levels in Guyana will double in the not too distant future. “Digicel plans to drive this by delivering world class customer care, genuine choice, crystal clear reliable reception, best value and services that are unparralled” added Leslie Buckley. Digicel Guyana has established a well-trained workforce of close to 200 employees led by CEO Mr. Tim Bahrani, who has over ten years experience in senior management in the telecommunications industry. With operations in 22 markets and more than 4 million customers, Digicel’s investment in the Pan Caribbean region exceeds US$1.5 billion. In 2006 the company recorded a milestone of subscriber growth in excess of 100%. The company employs more than 3,000 people.
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