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The
Anguilla Tourist Board Appoints Marie Walker Director of
North America |
August 06, 2007:
Anguilla, British West Indies, August 2007 — The Ministry of
Tourism and the Anguilla Tourist Board has announced the
promotion of Mrs. Marie Walker, Regional Director of the
Anguilla Tourist Board, to the position of Director of North
America, effective immediately.
Ms Walker will be responsible for all sales and marketing
activities throughout North America, with operations
headquartered in White Plains, New York.
In making the announcement, Mrs. Amelia Vanterpool- Kubisch,
Director of the Anguilla Tourist Board stated, “Marie has
played a major role in putting Anguilla on the radar of the
U.S. trade and consumer traveler with a strategic sales
approach, new trade initiatives and an intensive public
relations and special events campaign. By streamlining all
the North America efforts we will have an efficiency of
activities to sustain our momentum in the U.S. and increase
our presence there; strengthen our Canadian office and
launch new initiatives to support the established Canadian
tour operators, consolidators and airlines.”
One of Mrs. Walker’s first steps in overseeing Canada is the
appointment of Ontario based Sun Resorts Marketing for
account representation in the market, under the direction of
twenty year veteran, Dale Pusching. Sun Resorts Marketing
will be responsible for all sales and marketing efforts for
Anguilla throughout Canada, including travel trade liaison,
consumer inquiry fulfillment and public relations. |
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The award winning
Portfolio Marketing Group of New York City, whom the ATB
appointed as their agency of record for the U.S. in 2004
will continue to be an integral part of her marketing team,
responsible for public relations, promotions, special events
and collateral materials.
Mrs. Walker brings to her post a wealth of marketing and
tourism communications experience. During her tenure with
the Jamaica Tourist Board she held several positions
including Marketing Representative for the U.S. Mid-Atlantic
region and Advertising Manager for North America. She is the
proud recipient of several prestigious industry awards,
among them the coveted Caribbean Tourism Organization Allied
Members “Jerry” award given by American Express Publishing
and New York Magazine; the American Marketing Associations
“Silver Effie” for Advertising Effectiveness; and Jamaica’s
Consul General of New York “Point’s of Light” for her
outstanding service in the Jamaican community. She currently
sits on the Caribbean Tourism Organization (CTO) Planning
Committee.
To learn more about Anguilla, call the Anguilla Tourist
Board at 1 877 4ANGUILLA (US) or in Anguilla 1 264 497 2759
or visit |
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