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C&W,
Western Union strike partnership |
Posted July
16,2007
Anguilla - Cable & Wireless (C&W) announced recently
that while in the United States, its mobile customers can
credit Caribbean bmobile prepaid accounts through any of the
country's 48,000 participating Western Union offices.
By simply providing to Western Union agents with the
telephone number of the account to be credited, anyone can
remotely top-up a prepaid bmobile account anywhere in the
Caribbean. Each transaction costs US$5.
Previously, the company said, mobile customers travelling to
the U.S.A. had to top-up their accounts before leaving home.
This recent agreement means that travellers can refresh
their balance from almost anywhere in the U.S.A., while, at
the same time, enabling US-based friends and family to
credit the pre-paid mobile accounts of loved- ones back
home. |
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"We are always
working to make using 'bmobile' more convenient," said Chris
Hetherington, CEO of Cable & Wireless Americas & Caribbean,
referring to C&W's mobile-network brand name.
"We know that travelling can be a time when you need your
mobile most. Our goal is to make the 'bmobile' service work
seamlessly wherever you are, and that starts with making it
easy to put funds in your account. Now our customers have
another great way to top-up whilst visiting the US."
Western Union executive vice president and general manager
for Payment Services Royal Cole echoed Hetherington, saying
the new facility boosted customer service.
"A major facet of our strategy at Western Union is to
enhance our consumers' experience by providing convenience
and choice," he said. "By offering travellers and residents
the option to top-up their own accounts and the accounts of
others, this agreement accomplishes just that."
Western Union and affiliates Orlandi Valuta and Vigo are
providers of global money transfer services, providing fast,
reliable and convenient ways to send money around the world,
pay bills and purchase money orders through a network of
approximately 300,000 locations in more than 200 countries
and territories.
To top up a mobile phone account, a client must supply a
Western Union agent with the phone number of the account to
be topped up and payment in the amount desired. Once the
transaction is complete, the mobile subscriber will receive
a text message confirming that the payment - minus any home
market taxes - has been applied.
Last year, C&W was the first company in the region to launch
Roaming eTopUp across its entire Caribbean service area.
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