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ANGUILLA, BARBADOS AND ST. VINCENT & THE GRENADINES GARNER TOURISM COMMUNICATIONS AWARDS

ST. MICHAEL, Barbados (May 22, 2007) – The Anguilla Hotel and Tourism Association, the Barbados Hotel and Tourism Association, and the St. Vincent and the Grenadines Hotel and Tourism Association, were recognized by their peers during the 2007 Leadership Conference of the Caribbean Society of Hotel Association Executives (CSHAE), held May 18-19, 2007 in Barbados, with the 2007 Newsworthy Awards for Excellence in Hotel Association Communications. The honor, presented by the Caribbean Hotel Association (CHA) and CSHAE, is awarded every year in recognition of outstanding communications efforts to advance awareness about the Caribbean hotel and tourism industry.
Alec Sanguinetti, CHA Director General and CEO; Trudy Nixon, Association Executive, Anguilla Hotel and Tourism Association and Sue Springer, Executive Vice President of the Barbados Hotel and Tourism Association and CSHAE President.

The Newsworthy Award for Excellence in Membership Communications was given to the Anguilla Hotel and Tourism Association (AHTA) for its Membership News, a straightforward, no fuss electronic newsletter (easily read even by smart phones and PDA’s) that contains information on local events and openings, promotes local members’ businesses, includes tourism-related articles and trends, gives information on conferences and CHA news, and requests information for destination publicity purposes. Anguilla’s Association Executive, Trudy Nixon, mentioned the importance of editing information received before forwarding, in order to render it more relevant to the members at the local level. “In a recent membership survey, the newsletter received the highest AHTA membership service satisfaction ranking..” said Nixon.

Meanwhile, Dawn W. Smith, from the St. Vincent and the Grenadines Hotel & Tourism Association, received the Newsworthy Award for Excellence in Tourism Awareness, in recognition of her association’s work to demonstrate that "what's good for the tourism and hospitality industry is good for the country and the people." To raise awareness among the future leaders of St. Vincent and the Grenadines, the national hotel association teamed up with the St. Vincent Girls High School for a Tourism Internship Program, to introduce high school students to the world of travel and hospitality - and to highlight the career opportunities and career paths available in the sector.

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Lastly, the Barbados Hotel and Tourism Association received an Award for Excellence in Special Event Communications, an area never recognized before, but is increasingly more important in the field of communications, where specialization is the single most powerful driving force. With an electronic single-page document, ‘The Wicket Keeper,’ produced from March 1st to April 26, 2007, the association highlighted useful information maintained its membership up to date on all things related to the ICC Cricket World Cup.

Leadership Conference is a professional development meeting that focuses on association management in the Caribbean hotel and tourism industry. Members of CSHAE, comprised of national hotel association executives from 35 Caribbean countries, participated in an intensive, interactive program focusing on improving the financial sustainability of national hotel associations in the region. The two-day business development program was supported by the Caribbean Regional Sustainable Tourism Programme (CRSTDP) funded by the European Commission, and CHA.

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