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SUSTAINABLE
TOURISM ACTIVIST TO DISCUSS ECONOMICS OF GREENING YOUR
BUSINESS
AT CTO’S STC-9 |
--
Peter Hillenbrand to address
Sustainable Tourism Meeting, May 21-24, Cayman Islands
--
BRIDGETOWN, Barbados (April 26, 2007) – Investing in
practices and technologies that sustain the environment and
reduce global warming makes economic sense, according to
tourism and environmental expert, Peter Hillenbrand, who
will address delegates attending the 9th Annual Caribbean
Conference on Sustainable Tourism Development (STC-9),
organized by the Caribbean Tourism Organization (CTO).
Hillenbrand contends that it is of critical importance to
reduce global warming and the changes that are necessary
require monetary investments, as well as investments in
cultural change.
But he contends that businesses, particularly those that are
reluctant to change, need to be convinced of the economic
benefits.
“The best way to have people begin living a more sustainable
life is to either scare the heck out of them or demonstrate
to governments, businesses and families that with the
continual improvements in technology and the decreasing
costs of buying this technology, you will save money and
help the environment,” says Hillenbrand, who is a dedicated
volunteer and donor to various community programs in the
Cayman Islands, and who utilizes environmentally friendly
technologies.
Hillenbrand, chairman of the Central Caribbean Marine
Institute (CCMI) and the Little Cayman Research Centre (LCRC),
will discuss The Economics of Greening Your Business as part
of the Stakeholders Speak Out session at STC-9 - a session
at which stakeholders in the Cayman Islands discuss issues
of concern and importance to them. In his presentation, he
will give examples of sustainable practices that can give a
return on investment and are worth adopting. |
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Themed Health and
Wellness: Communities, Environments & Economies, the 9th
Annual Caribbean Conference on Sustainable Tourism
Development, otherwise called the Sustainable Tourism
Conference (STC-9), will be held May 21-24, 2007, at the
Westin Casuarina Resort & Spa in Grand Cayman, the Cayman
Islands.
General sessions include: Health and Wellness Tourism:
Opportunities and Challenges; Securing Environmental and
Human Capital; Defining the Way Forward and Stakeholders
Speak Out featuring discussions about “ Developing Valuable
Tourism Resources Within Our Communities: the Grand Cayman
Go East Initiative,” “Preserving Our Culture: Preserving a
Caymanian Identity,” “Raising the Bar: Customer Service
Standards for the Tourism Sector,” and “The Role of the
National Trust in Tourism Development.”
Workshops will focus on “Integrated Coastal Zone Management”
and “Developing a Spa Business.” There will also be a
special presentation by the Puerto Rico Tourism Company
which will provide an update on developments there since
Puerto Rico hosted the 8th Annual Sustainable Tourism
Conference (STC-8) in April 2006.
The annual Caribbean Conference on Sustainable Tourism
Development is part of the information dissemination and
regional awareness component of CTO’s Strategy for
Sustainable Tourism. It looks at how member states can
design and implement sustainable tourism policies and
programs, offering a regional forum for information exchange
on the successes and pitfalls of national, regional and
international initiatives.
STC-9 is organized by CTO in collaboration with the Cayman
Islands Department of Tourism, and in consultation with the
Caribbean Hotel Association (CHA). It is co-financed by the
European Union within the framework of the Caribbean
Regional Sustainable Tourism Development program (CRSTDP).
Caribbean Regional Sustainable Tourism Development Program
The CRSTDP is an eight million euro program, implemented
over a three year period, by CTO, CHA and the Pontificia
Universidad Catolica Madre y Maestra (PUCMM) as implementing
agencies.
It gives the opportunity to have the main Caribbean tourism
public and private sector organizations (CTO and CHA) work
co-operatively and share responsibilities in program
activities and implementation.
Funded by the European Union, the CRSTDP’s objective is to
contribute to making the Caribbean tourism sector more
competitive and more sustainable, contributing to economic
growth and poverty reduction and to fostering the
sustainability and competitiveness of the Caribbean tourism
sector through the establishment of a sustainable
development policy framework. |
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